Each week, Unexpected Journey invites a top professional to share work wisdom and life lessons about their career and what they have learned about human experience in the workplace.
This week we are joined by Courtney Brown Warren, most recently Global Head of Brand Management and Strategy at Twitter.
In this episode we discuss:
- The importance of understanding and catering to different communities and subcultures within a platform or brand to effectively market and engage customers.
- Why you need a comprehensive marketing strategy that takes into account the diverse interests and needs of different communities within a brand or platform.
- Understanding the needs and preferences of customers in different markets and cultures, and tailoring brand messaging and strategies to meet those needs to effectively engage and retain customers
- Adapting marketing strategies to fit the specific needs and preferences of different markets to effectively communicate a brand’s value proposition and achieve customer engagement
Courtney Brown Warren Bio
Courtney Warren was most recently the Global Head of Brand Management and Strategy at Twitter. She led a team of Brand and Digital Content Strategists, Producers and Brand Managers focused on elevated brand strategy, global campaign activations, global brand standard governance, and end-to-end digital experiences. She and her team were at the center of consumer and product marketing work as brand stewards, using a mix of data, and insightful, creative vision to propel the brand narrative, and captivate consumers’ hearts and minds.
Courtney has successfully strategized the vision, established brand guidelines, and driven 360° creative marketing solutions that create brand awareness, consideration, conversion and meaningful conversation. She believes that connecting with colleagues and consumers on a human level, drives a successful global brand strategy that aligns with product go-to-market strategies and the corporate mission.
Throughout her career, Courtney has worked with a number of global brand leaders as a Creative Director and Brand Steward, including L’Oréal, Warner Media, Madison Square Garden Co. and Amazon. She holds a MFA from School of Visual Arts in New York City and a Certificate in Disruptive Strategy from Harvard Business School.
Noteworthy quotes from this episode
- “It’s important to make sure that The company that you’re going to spend so much of your time, dedicating so much of your time and your efforts and your energies to help grow, expand, to win, to make sure that those values align with yours.”
- “That diversity, that inclusion that you get from a remote work is it gives you so many more opportunities to bring in folks from all over the world. And so, so there’s an opportunity there to diversify your workforce and think about your mission on a global spectrum, if you will, when you think about hybrid or remote work that you don’t necessarily get when you’re thinking about being in one specific place and having to have people commute in without giving them that opportunity to work from wherever they may be.”
Connect with Courtney Brown Warren
Personal LinkedIn: https://www.linkedin.com/in/cbwandco/
Connect with Anne Bibb
Anne Bibb is the Founder and CEO of Remote Evolution, a consulting and advisory firm. Over the years, Anne and her company have helped create tens of thousands of jobs using impact sourcing. They have helped companies move to more than 30 countries, and assisted with remote change management, customer experience and employee experience improvement.
Personal LinkedIn: https://www.linkedin.com/in/annebibb/
Company LinkedIn: https://www.linkedin.com/company/remote-evolution/
Speaker Website: https://www.annebibb.com/
Consulting Website: https://www.remoteevolution.com/
We will see you next week on Unexpected Journey!