How To Scale Your EX as a Startup

By Anne Bibb

As a startup grows, prioritizing employee experience (EX) becomes crucial to establish a work environment that fosters engagement, drives business growth and enhances the customer experience (CX). However, many companies require assistance to improve their EX, which can lead to low morale, high turnover rates and disengaged employees.


According to Gallup’s 2022 State of the Global Workplace report (via the World Economic Forum), slightly over 20% of employees feel engaged at work, with only one-third feeling like they are thriving in their overall well-being. Moreover, employee stress has reached an all-time high, surpassing even the levels seen during the early stages of the Covid-19 pandemic. These figures emphasize the urgency for companies to prioritize EX and create a positive work environment.


While McKinsey has identified nine essential workplace factors that significantly impact a company’s EX, organizations can take specific internal measures to address these areas and foster a positive work environment for their employees.


Internal Steps To Ensure Company Leadership Is Focused On Defining Factors

As someone who has experienced firsthand the importance of employee engagement, I understand the significance of having a well-defined EX strategy. Conducting companywide surveys is an effective way to identify the areas of EX that need improvement.


For instance, my team recently conducted a comprehensive survey about workplace relationships, social climate, work control, flexibility and other factors influencing EX. We used this information to create a specific action plan that targeted the areas requiring the most attention.


To ensure accountability and drive results, we assigned owners to each area of improvement and established specific goals and timelines. By doing so, our leadership team focused on the defining factors that improved EX. Our efforts led to a substantial improvement in employee engagement, job satisfaction and overall well-being. Company culture has become more positive, and we have seen decreased employee turnover.

Internal Steps For Implementing Proper Measurement Techniques

Our clients understand the significance of measuring progress regularly to cultivate a positive work environment for their team members. For instance, for one of our clients, we identified several specific metrics to track such as employee satisfaction, engagement and retention.


To measure these metrics, we implemented a system that used surveys and feedback tools to collect data regularly. We engaged our client’s HR team and leadership in our decision-making process to ensure our metrics aligned with their overall goals and priorities.


By regularly measuring progress, we identified areas where our client was doing well and where they needed to improve. For instance, we noticed a significant improvement in employee satisfaction after introducing more frequent check-ins following employee training. However, we also observed that our client’s employee retention rate could be higher. As a result, we recommended improvements to the employee onboarding process and provided more opportunities for employee growth and development.

Successfully Determining A Starting Baseline And Goal

Improving your EX requires establishing a starting baseline and setting specific goals for improvement. For instance, we recently conducted a comprehensive survey for a client, involved all team members, and used a combination of online surveys and focus groups to gather feedback. The findings showed specific areas for improvement such as communication, training and recognition programs.


We set measurable goals for each area, assigned ownership to the appropriate departments and developed a schedule that outlined the steps required to accomplish each objective. We tracked our progress regularly using an analytics tool that provided real-time data. Following this process allowed us to make data-informed decisions throughout the process.


However, this was only some rainbows and sunshine; we encountered challenges during the identification and schedule development process. Challenges happen when working with a larger team or different personalities, and you have to manage things like conflicting priorities and limited resources. To overcome these challenges, we involved all team members in decision-making and focused on the highest priority areas first. We also implemented a system to track our progress regularly, which allowed us to make adjustments and ensure we stayed on track.


Strategies And Changes Based On Data To Improve EX

Making data-driven decisions based on employees’ feedback is key to improving EX. Identifying areas where employees struggle (such as stress and work overload) and implementing changes (such as flexible work hours and giving employees more control over their workloads) can make a significant difference.


Professional growth and development opportunities—training sessions, mentorship programs, etc.—can promote career advancement and skill-building. Involving relevant stakeholders in decision-making can ensure that programs align with the company’s goals.


Collaboration and teamwork can be encouraged by implementing open communication channels to foster a positive social climate. Workplace technology, such as project management tools and employee recognition platforms, can enhance productivity and satisfaction.


Seeking out experts in the field who can help identify areas for improvement and provide guidance on implementing changes that drive employee engagement and business growth can be a great starting point.


Data-Driven Decisions And Positive Environments Improve EX

Prioritizing EX is crucial for startups to foster engagement, drive business growth and enhance the customer experience. By following the steps outlined above, companies can identify specific areas for improvement, set measurable goals, track progress regularly and involve all team members to drive continuous improvement. Making data-driven decisions and implementing changes based on employees’ feedback can lead to a positive workplace that promotes employee well-being and business success.


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